What do great leaders, preachers and politicians all have in common? Actually sometimes too much, and not in a good way!

But they all know how to tell a story. This is a skill that is invaluable to educate and motivate your team. People might not remember much from an entire day of powerpoints, but they will remember a well told story. It sticks to you.

How to tell a story? There are numerous books and approaches but let me highlight a few key common components:

1. Every story has a story, who is the hero in your story?

2. What is your key, short message (8 words or less).

3. Can you use the phrase "its like...." to describe your teaching point. "its like ..."

4. What is your "phrase that pays", the sound bite that people remember.

5. Using vivid customer or client stories helps bring a sense of reality to your presentation.

6. Speaking authentically and from center always help.

7. Finishing up a presentation with a well told story is so memorable.

8. When your done, your done!

Even if this doesn't't naturally come to you, it is a learned skill that you can improve. Key is to tell the story from center. Be vertical, exhale down in a long spiral breath. The story you need to have down pat is your own, what you say when asked "tell me about your background".

Try a 60 second story to reinforce your key message and the audience will be delighted.